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Positioning: The Battle for Your Mind1. Positioning: The Battle for Your Mind


£3.62

Experience Economy, The: Work Is Theatre & Every Business a Stage: Work Is Theatre and Every Business a Stage2. Experience Economy, The: Work Is Theatre & Every Business a Stage: Work Is Theatre and Every Business a Stage


£11.62

 
Let Them Eat Cake: Marketing Luxury to the Masses - As Well as the Classes3. Let Them Eat Cake: Marketing Luxury to the Masses - As Well as the Classes


£9.99

Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time4. Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time


£4.93

Winning at New Products: Accelerating the Process from Idea to Launch5. Winning at New Products: Accelerating the Process from Idea to Launch


£10.48

The Cult of the Luxury Brand: Inside Asia s Love Affair with Luxury6. The Cult of the Luxury Brand: Inside Asia s Love Affair with Luxury


£11.72

Brand Royalty: How the World s Top 100 Brands Thrive and Survive7. Brand Royalty: How the World s Top 100 Brands Thrive and Survive


£6.02

Expert Product Management: Advanced Techniques, Tips and Strategies for Product Management & Product Marketing8. Expert Product Management: Advanced Techniques, Tips and Strategies for Product Management & Product Marketing


£8.40

The Pirate Inside: Building a Challenger Brand Culture Within Yourself and Your Organizations9. The Pirate Inside: Building a Challenger Brand Culture Within Yourself and Your Organizations


£9.94

Managing the Design Factory: A Product Developers Tool Kit10. Managing the Design Factory: A Product Developers Tool Kit


£14.45


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